The Blade paddle Culture Magazine Story
Blade - Australia’s Paddle Culture Magazine is far more than just a magazine; it’s a way of life for everyone who enjoys any of the many paddle sports.
Paddling has been going strong for well over 8,000 years, and we thought it was about time to broaden our perspective on one of the most popular categories of sports and recreation on the planet; paddle sports.
Blade has always been about paddle sports, just a more defined kayak-based formula. But now, it’s time to expand, so you can enjoy more than just the kayak fishing side of paddling.
It’s no secret that most kayak paddlers love other paddling sports, so it seems fit that we cover a broad range of them from now on.
Blade Kayak Fishing & Adventure Magazine is now Blade - Australia’s Paddle Culture Magazine. What is paddle culture? It is everything about paddling!
From the people who choose to paddle for fun to the die-hard athletes who make paddle sports their lives, paddle culture is the gear, the boards, the watercraft, the destinations, the journey, the racing, the lying on a SUP board on a warm summer day floating aimlessly down a creek staring into the blue sky, paddle culture is all-encompassing.
It begins with a love of the ocean and our waterways, and it continues with respect for mother nature’s most powerful asset, and ends with a splash and a stroke of a paddle in the water.
Blade Paddle Culture Magazine covers exciting destinations across the globe, ground-breaking technologies within the culture, the people who paddle, the activities that draw you to paddle, and tips, tricks and guides from the pros, to make you better at paddling than you’ve ever been before. We tell your stories, we encourage you to create new ones, and we aim to help each and every paddle sport to grow.
In 2017 we merged with OE MAG, formerly known as Outer Edge, which is an Australian-owned, adventure and adrenaline based lifestyle publication. Since then our Blade has taken a few big turns in the market to find ourselves where we are now. The future of Blade Paddle Culture Magazine looks bright. The Blade Paddle Culture Magazine team is exceptionally excited to bring you more content than ever before, and you can be involved in the writing.
The experienced team at Blade Paddle Culture Magazine have an eye for detail when it comes to great products that will aid you in your paddling adventures, as well as sharing tips, tricks and techniques on everything paddling from kayak loading and catching waves to delivering informative articles and guides to be the best paddle expert you can be.
The team at BLADE are passionate about paddle sports, and understand that the reader is 99% of the success of this magazine. That being said we would love to hear from you, our readers, and want to listen to your incredible stories of destinations, the great gear you’ve used, and tales of your adventures. The team at BLADE are passionate about paddle sports.
The team at Adventure Publishing live and breathe adventure, and combining Blade Paddle Culture Magazine to our selection of publications makes perfect sense, and we hope you agree.